We are seeking a passionate and results-driven Digital Marketing Specialist with a strong specialization in SEO to join our growing team. In this role, you will be responsible for planning, implementing, and managing SEO strategies to drive organic traffic, improve website visibility, and achieve our marketing goals. You will collaborate closely with the content, design, and development teams to ensure all marketing activities are aligned with SEO best practices.
Job Description
SEO Strategy & Execution:
Develop and implement comprehensive SEO strategies to improve organic search rankings across all major search engines.
Conduct keyword research, competitive analysis, and audience research to identify opportunities and inform content strategy.
Perform on-page optimization, including title tags, meta descriptions, header tags, and content optimization.
Execute off-page optimization strategies, including link building, social media promotion, and online reputation management.
Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices.
Content Marketing:
Collaborate with the content team to develop SEO-friendly content that aligns with keyword strategy and target audience needs.
Optimize existing website content to improve search visibility and user engagement.
Create and promote engaging content across various channels, including blog posts, articles, infographics, and videos.
Technical SEO:
Work with the development team to ensure website architecture, site speed, and mobile-friendliness are optimized for search engines.
Implement schema markup and structured data to enhance search visibility.
Monitor and address technical SEO issues, including crawl errors, broken links, and indexing problems.
Analytics & Reporting:
Track and analyze key SEO metrics, including website traffic, rankings, backlinks, and conversions.
Generate regular reports on SEO performance, providing insights and recommendations for improvement.
Utilize analytics tools like Google Analytics, Search Console, and other SEO platforms to monitor and evaluate campaign effectiveness.
Collaboration & Communication:
Collaborate effectively with other marketing team members, content creators, designers, and developers.
Communicate SEO strategies and recommendations clearly and effectively to stakeholders.
Contribute to the overall digital marketing strategy, ensuring alignment with SEO goals.
Job Requirement
Qualifications:
Bachelor’s degree in Marketing, Communications, or a related field.
Proven experience (3+ years) as an SEO Specialist or Digital Marketing Specialist with a strong focus on SEO.
In-depth knowledge of SEO principles, best practices, and current trends.
Hands-on experience with keyword research tools (e.g., SEMrush, Ahrefs, Moz).
Proficiency in analytics platforms (e.g., Google Analytics, Google Search Console).
Strong understanding of website architecture, content management systems (CMS), and technical SEO.
Excellent communication, collaboration, and analytical skills.
Bonus Points:
Experience with content marketing and social media promotion.
Familiarity with HTML, CSS, and JavaScript.
SEO certifications (e.g., Google Analytics Individual Qualification, HubSpot SEO Certification).
